Counterpoint: Apple was #1 in 2025 in terms of smartphone shipments, Samsung fell to #2

Counterpoint: Apple was #1 in 2025 in terms of smartphone shipments, Samsung fell to #2

In the final quarter of 2025, smartphone shipments rose by a minimal 1%. For the full year, global shipments were up 2%, according to preliminary data by Counterpoint Research. To put a positive spin on it, this was the second consecutive year of growth.

As expected…
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