NCBA Bank and the Dentsu School of Influence (DSOI) have launched a powerful initiative to equip 60 emerging content creators with essential financial literacy, business acumen, and personal branding skills. This partnership is part of NCBA’s ongoing #TwendeMbele campaign aimed at fostering a financially empowered and economically active generation of Kenyan digital creators.
“We’ve partnered with the Dentsu School of Influence to champion the next generation of creators—equipping them with the tools to build powerful online brands, secure better deals, and make smarter money moves,” NCBA shared.
Influencers as Economic Drivers
At the heart of the workshop is a shared belief: influencers are economic drivers in today’s digital-first world. They’re not just entertainers—they’re entrepreneurs, marketers, and change agents.
“At NCBA, we believe influencers are economic drivers,” said Jacquie Muhati, Deputy Director, Marketing & Group Head of Brands. “That’s why we’re fusing our commitment to financial literacy with real conversations on money, influence, and growth—arming content creators with the knowledge to not just survive, but thrive.”
DSOI runs a six-month journey program that gives influencers a solid foundation for a career in content creation and gives them skills, tools and connections to supercharge their growth. Some of the topics at the school include Content Creation 101, Mastering Platforms, Money Matters, Working with Brands, Building Your Personal Brand, and Ethics & AI.
NCBA Bank’s workshops with DSOI are around monetization and financial literacy and investing.
The Curriculum: From Budgeting to Branding
Throughout the workshop, attendees explored vital topics such as:
- Monetization strategies
- Financial goal-setting
- Budgeting & money personality types
- Smart saving and investing
- Personal branding and negotiating brand deals
“The creative economy is where innovation meets opportunity,” Jacquie Muhati emphasized. “It’s giving young people the chance to turn their passions into real, sustainable careers.That’s why at NCBA, we’ve teamed up with the Dentsu School of Influence—to grow the next wave of influencers and help them level up their skills, build meaningful brands, and make their mark.”
Understanding Your Money Personality
One of the most insightful sessions came from Paul Gicheru, who emphasized the importance of understanding how creators interact with money:“Are you a super saver or a super spender? Or do you invest more? What’s the first thing you do when you get your money? This forms the basis of your personality,” he explained.
This understanding, he added, is crucial for creators to make intentional decisions and avoid common financial pitfalls.
Practical Advice from the Experts
Jenniffer Kanyi, Head of Go Banking at NCBA, broke down financial wellness into simple, actionable steps:“Start by creating a realistic budget that balances your needs and wants. Then prioritize saving, even if it’s a small amount. Build an emergency fund to cushion against unexpected expenses. When it comes to credit, be intentional—borrow responsibly and avoid debt traps. Financial success begins with discipline.Finally, don’t shy away from investing. Whether it’s stocks, bonds, or other assets, smart investments help grow your wealth over time.”
Influence That Matters
Beyond financial education, Stephanie Odhiambo, NCBA’s Digital Marketing Manager, shed light on what truly resonates with brands:“Authenticity and relatability are everything. At NCBA, we champion real conversations and meaningful connections.”
“Great #Finfluencers blend financial savvy with authentic storytelling, passion, and relatability. They simplify money talk, build trust, and inspire action.”
Empowering the Future of Digital Kenya
As platforms like TikTok, YouTube, and Instagram continue to dominate Kenya’s content space, initiatives like this partnership between NCBA and DSOI are not just timely—they’re transformative.
This program sets a new standard for what brand-influencer partnerships can look like—purposeful, educational, and impact-driven.
